TOM LAZAREVICH
With a background in still photography and having been the DP for one of the premier table-top studios in the world, Tom brings an attention to detail and a need to create the climactic moment with every image. “I enjoy doing liquids, I enjoy doing high-speed, I enjoy macro work,” he said. “I like to shoot things in their environments while synthesizing what makes them special. If someone tells me what they want to see, I can tell them how to shoot it.” Lazarevich added that in addition to his broad experience with film cameras, he has shot with a variety of HD and digital cameras, including the latest high-speed digital systems. From his love for food, to his graphic approach with liquids, he always seems to find that magic moment no matter what the product. His sense of lighting creates an intimacy that draws the viewer into his world and the camera movement seems to dance with the subject matter.
Although tabletop work is often conducted on darkened stages, Lazarevich takes special delight in taking his act on the road. He often shoots product on location, both because he likes the effect and because he enjoys the challenge. “I’ve done cereal pours outdoors where I’ve had to light everything around it to make it appear part of its environment and still look beautiful,” he recalled. “It’s all about having the experience to know how to make a particular object in a particular environment look its best.”
He has extensive experience in shooting food, hard goods, and liquids in high speed, motion control, T-Rex, and Blue screen.
In a business that often is hectic, Tom’s enthusiasm for shooting and zen-like attitude has always served to create confidence. “ After a few hundred projects, I still enjoy surprises.”
PARTIAL CLIENT LIST: SAFEWAY, COMBOS, PILLSBURY, MILLER, COORS EXTRA GOLD, SNICKERS, CHECKERS, ARBY’S, LITTLE CEASERS, KIKKOMAN, KELLOGG’S, WRIGLEY GUM, MICHELOB GOLD DRAFT, OSCAR MAYER HOT DOGS, AMERICAN DAIRY, CULVERS, FISHER NUTS, BAKERS SQUARE, LOUSE RICH, NESTEA, NESCAFE, CLUSTERS, FRUIT OF THE LOOM, ERA, COKE, KID CUISINE, DOVE SOAP, OLD SPICE, NESTLE, COTE D’ ORE, GENTAL TOUCH, KELLOGGS LOWFAT GRANOLA, HERSHEY’S, BUSH BEER, TWIX, BUDWEISER, RICE KRISPIES, MOCHA MIX, QUAKER TOASTED OATMEAL, BOUNTY CANDY BARS, HARDEE’S, CHURCHES CHICKEN, STEAK N’ SHAKE, SMOKEY BONES, GOOD HUMOR, M&M’S,HAAGAN DAS, GERBER, LUBRIDERM, AMERITECH, CHILI’S, LANDS END, METTERNICH SPARKLING WINE, BURGER KING, WHISKAS, BOSTON MARKET, SCHLOTZSKY’S, NESTLE FLIPPS, POPEYE’S, JELL-O, SLIMFAST, DANNON YOGURT, NUTRIGRAIN TWIST BARS, CRACKER JACK, CLAUSEN PICKELS, MCDONALDS, LUNCHABLES, 7UP, SNACKWELL, CAMPBELLS, KLEENEX/COTTONELLE, WELCHE’S, DUNKIN HINDS, TIA ROSA, METADENT, GREEN GIANT, DEL TACO, TACO TIME, BABY RUTH, HEALTH CHOICE, CAPRI SUN, LL BEAN, CHEX, SCOPE, JEWEL/OSCO, APPLEBEE’S, HANDI-SNACKS, CLEARASIL, POP TARTS, ORIDA, FRANGELICO, SAFEWAY, FREEMONT ST. EXPERIENCE, KELLOGG’S RAISEN BRAN CRUNCH, JIM BEAM
